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About

Great design starts with questions.

Firelily Digital is a design agency based in East Auckland, with 18 years of experience in the industry. We help small and medium businesses uncover the real problem, find the opportunity and connect with the customers who matter. Then we build it: brands, websites, mobile apps and the business systems that run behind them.

What we do

Strategy & brand

  • Design consulting
  • Brand strategy & research
  • Identity & packaging
  • Campaigns & content

Digital

  • Design systems
  • Websites & online stores
  • UX/UI design
  • Digital products
  • Digital radio

AI & automation

  • AI consulting
  • AI tools & chatbots
  • Workflow automation
  • Integrations

Mobile apps & systems

  • Mobile app design & development
  • Business systems
  • Dashboards & portals
  • Ongoing support

Our edge

18 Years of asking the right questions.

Based in East Auckland, working with businesses across Aotearoa. Here's why they keep coming back.

  1. Questions before answers

    We don't open with a mood board. We start by asking what's really going on: the problem, the opportunity and the customer you need to win. The right questions save you from beautiful wrong answers.

  2. Head and heart

    Good work has to make sense and make people feel something. We design for both the rational and the emotional side of every decision your customers make.

  3. Brave, never reckless

    We'll push an idea further than you expected, but every risk we take is backed by 18 years of knowing what actually works.

  4. Partners, not suppliers

    Trust is the whole job. You work directly with the people doing the work, and we treat your business like it was our own.

  5. One team, idea to launch

    Consulting, brand, web, apps, systems and AI under one roof. No hand-offs between agencies, no gaps where good ideas get lost.

  6. Still here after launch

    Launch is where the real work starts. We stay close with campaigns, improvements and support that keep your brand moving forward.

How we work

  1. 1–2 weeks

    Discover

    A free discovery call, then workshops and research. We get to the real problem, the opportunity and the customers who matter.

  2. 2–4 weeks

    Design

    Strategy becomes something you can see. Concepts, then one direction refined together until it feels right and works hard.

  3. 2–8 weeks

    Build

    Brand rollout, website, app or system, made by the same team that designed it. You see progress every week.

  4. Ongoing

    Grow

    Launch is the start. Campaigns, improvements and support that keep everything working and moving forward.